This policy is effective as of 4/24/14.
When you visit our Web site, place an order, request a catalog, otherwise interact with our Web site, and/or contact us via e-mail, certain information is or may be collected. Among the types of information that may be collected are the following:
If you place an order, we may collect your name, company, address, phone number, email address, billing information, the kind of product purchased and other information about your purchase
If you sign up for emails, we will collect your email address
If you request a catalog, we may collect your name, address, and email address
If you send us an email, we will collect your name, email address, and any information that you may choose to submit with the e-mail message
If you participate in any surveys, contests, wish lists, fundraising, and other voluntary offerings provided on the Web site, we will collect any information you submit as part of such offerings
We may collect any other information you provide us in response to suggestion forms or other questionnaires.
Third Party Advertisements
Use of Information
We use information we collect for the following purposes. We use information to analyze, manage and improve our Web site so that we may continually strive to provide you with the best shopping experience that we possibly can. Information on traffic patterns and the number of page visits and the like helps us to further develop and improve our Web site layout to better meet your needs. Of course, we also use information such as your name, address, phone number, e-mail address and credit card information to contact you, create your account, respond to your inquiries, send you a catalog and to process, deliver and receive payment for your purchases, and provided you the service that you requested (e.g., enter you into a sweepstakes). We may use such information to send you a promotional materials (e.g., a catalog or notify you of services, special offers, new products and other services that we believe may be of interest to you), or to send you administrative emails (e.g., notify you of important new changes in our Web site). We use collected information to help us diagnose problems with our server or other technical issues relating to the performance of the Web site. We may also use this information to improve our products and services and for internal business purposes, such as generating statistics and developing marketing plans.
Yankee Candle takes reasonable precautions to protect the security of your personal information. Our Web site is hosted on servers that utilize SSL server software. Any credit card information that you provide is encrypted while it is being transmitted over the Internet in order to reduce the possibility that such information can be read by an unauthorized person. Any credit card information collected by us is stored in files held behind a firewall designed to protect your information and to deny unauthorized access by outside users. No method of transmission over the Internet, or method of electronic storage, is 100% secure.
P.O. Box 110,
South Deerfield, MA 01373-0110
If you wish to opt out of sharing information associated with the activities identified in the Third Party Advertisements section above, as noted above visit the NAI website at: www.networkadvertising.org.
Your California Privacy Rights
"California's "Shine the Light" law, Civil Code section 1798.83, requires certain businesses to respond to requests from California customers asking about the businesses' practices related to disclosing personal information to third parties for the third parties' direct marketing purposes. Alternatively, such businesses may have in place a policy not to disclose personal information of customers to third parties for the third parties' direct marketing purposes if the customer has exercised an option to opt-out of such information-sharing. We have such a policy. As discussed above, if you want to opt-out of any further sharing of your information, or to inquire about your opt-out rights under Shine the Light, please contact us at:
P.O. Box 110,
South Deerfield, MA 01373-0110
Our mailing lists are sometimes made available to companies whose products and services may be of interest to you. We may collect, store, accumulate certain, or create (by excluding personal data) non-personally identifiable information concerning your use of this Web site, such as information regarding which of our pages are most popular. We may use for any purpose and share or transfer to anyone such non-personally identifiable information in our discretion.
We may disclose any information, including personally identifiable information, we deem necessary, in our sole discretion, to comply with any applicable law, regulation, legal process or governmental request, including to respond to subpoenas or warrants served on us, or in connection with detection, prevention or investigation of fraud.
We may disclose information about your browsing behavior and/or purchasing behavior while on our web site, including the products you purchased (but not your name, address, email address, telephone number, or any other personally identifiable information), to third party advertisers.
We may contract with companies or persons to provide certain services including credit card processing, shipping, data management, promotional services, etc. (our "Service Providers") . We provide our Service Providers with the information needed for them to perform these services. Our Service Providers are required not to use your information other than to provide the services requested by us.
IF YOU REPRESENT AN ORGANIZATION, YOU WILL BE RESPONSIBLE TO ENSURE THAT EACH MEMBER OF YOUR ORGANIZATION (INCLUDING EMPLOYEES AND CONTRACTORS) ABOUT WHOM PERSONAL INFORMATION MAY BE PROVIDED TO YANKEE CANDLE (OR ITS AFFILIATES) HAS GIVEN HIS OR HER EXPRESS CONSENT TO YANKEE CANDLE'S (AND ITS AFFILIATES) PROCESSING OF SUCH PERSONAL INFORMATION.
We do not intentionally gather personally identifiable information from visitors who are under the age of 13.